Bullseye Event Group
HospitalityIndiana, United States11-50 Employees
Bullseye Event Group operates in the hospitality sector by designing and coordinating events that combine sports, travel, and curated experiences. Founded in 1988, the company has a long-standing presence in the ticket and travel industry and supports a national platform for immersive event experiences. It is based in Indianapolis, Indiana, and serves clients seeking distinctive engagement around major sports occasions. The organization offers sponsorship opportunities, group sales solutions, and immersive brand experiences that integrate partner brands into events, along with strategic partnership engagement to build ongoing connections with decision-makers and influencers. Its activities span a national hospitality platform, including high-profile events such as the Players Tailgate leading up to the Super Bowl and professional football VIP tailgates in multiple markets, with global activations planned. In 2026, Bullseye announced a multi-year partnership with Desnuda Organic Tequila designating it as the exclusive tequila partner across its platform.