Global Artistic Ambassador Recently appointed Global Artistic Ambassador, Evanie Frausto, brings fresh creative perspectives to Bumble and bumble. Leveraging her influence and network, there's an opportunity to collaborate on new product launches and marketing campaigns to attract a wider audience.

Partnership with Point Foundation By partnering with the Point Foundation for its hair trade scholarship, Bumble and bumble showcases a commitment to social responsibility. This association can be leveraged to position the brand as an advocate for diversity and inclusion, creating goodwill and fostering customer loyalty.

Product Innovation Continuous product innovation such as the Hairdresser's Invisible Oil Ultra Rich collection and Bb Shimmer highlights Bumble and bumble's dedication to catering to evolving customer needs. Sales teams can capitalize on these unique offerings to drive sales by emphasizing the brand's ability to deliver cutting-edge solutions.

Direct Marketing Initiatives Utilizing direct marketing strategies like Instagram-exclusive 'drops,' such as the Day-to-Night repair set, enables Bumble and bumble to engage with its audience in a personalized way. Sales development reps can leverage such campaigns to drive urgency and encourage impulsive purchases, boosting sales.

Luxury Brand Positioning Positioned as a luxury hair care brand, Bumble and bumble appeals to a discerning customer base seeking premium products. Sales professionals can emphasize the brand's exclusivity, quality, and heritage to capture affluent clientele and drive sales by tapping into the aspirational lifestyle associated with luxury brands.