Fragrance Expansion Moroccanoil recently launched its first fragrance, L'Originale Eau de Parfum, expanding its product line with premium scents. This presents a sales opportunity to target customers interested in luxury fragrances and beauty products.

Online E-commerce Collaboration Moroccanoil partnered with Amazon for an always-on strategy leveraging Amazon Ads solutions for its latest campaign. With a strong e-commerce presence and innovative advertising approach, sales professionals can explore collaboration opportunities with online retailers to drive product visibility and sales.

Loyalty Program The launch of BeautyCircle, Moroccanoil's loyalty program on Magento 2 platform, indicates a focus on customer retention and engagement. Sales teams can leverage this initiative by offering exclusive offers to loyal customers, driving repeat purchases and fostering brand loyalty.

Product Innovation With the introduction of anti-brass Moroccanoil Treatment Purple and limited-edition products like Perfect Defense, Moroccanoil showcases a commitment to continuous product innovation. Sales representatives can promote these unique products to cater to specific customer needs and preferences, creating opportunities for upselling and cross-selling.

Full-Funnel Marketing Approach Moroccanoil implemented a full-funnel campaign approach involving Amazon Ads, streaming TV, and audio ads to reach customers at every stage of the buyer's journey. Sales professionals can align their outreach strategies with Moroccanoil's holistic marketing approach to engage with potential customers across multiple touchpoints effectively.