Growth Enablement BIG specializes in business development training and a measurable revenue growth framework (GrowBIG) grounded in behavioral science. Potential sales opportunity: position as a partner to scale client revenue initiatives by integrating BIG’s system with client teams seeking repeatable BD processes.

CRM and Data Enablement Existing tech stack includes Salesforce and InterAction familiarity via partner LexisNexis. Potential sales opportunity: offer advanced CRM optimization, data hygiene, and analytics services to maximize CRM utilization and relationship intelligence for mid-market firms seeking higher conversion rates.

Strategic Partnerships Recent LexisNexis collaboration indicates readiness for channel or integration partnerships. Potential sales opportunity: propose co-sell arrangements with CRM or legal/compliance software providers to expand reach into professional services and regulated industries.

Market Validation Client base includes over 400 organizations and 50,000+ professionals trained, with revenue between one and ten million dollars. Potential sales opportunity: target similar size companies in professional services looking to professionalize BD functions and accelerate client acquisition.

Industry Fit Industry positioning in professional training and coaching with a science-backed methodology appeals to buyer personas focused on measurable outcomes and behavioral change. Potential sales opportunity: offer enterprise-wide BD transformation programs to firms prioritizing data-driven growth, knowledge transfer, and scalable selling systems.