Regional Reach Burkhart Advertising operates across 39 counties with a large outdoor inventory of over 3,500 billboard locations, presenting a broad regional opportunity for scaled campaigns and cross-market branding strategies.

Acquisition Insight The company was acquired by Lamar Advertising in 2022, indicating potential access to expanded resources, cross-sell opportunities, and integration with a larger national network for enhanced programmatic and national reach.

Family Leadership Privately held and run by the third generation, Burkhart emphasizes local community partnerships and local talent, suggesting sales opportunities centered on community-based programs, local sponsorships, and tailored, region-specific packages.

Diversified Offerings In addition to outdoor advertising, they fabricate and install custom signage and architectural structures, creating potential upsell into signage fabrication, installation services, and turnkey signage campaigns.

Financial Scale With estimated revenue in the 50 to 100 million range and access to a larger corporate network through Lamar, there is room to discuss multi-year, multi-market deals, bundled media plus signage services, and performance-based advertising programs.