Strong Regional Presence Burlington RV has established itself as the leading RV dealership in Wisconsin, indicating a robust local customer base and brand recognition that can be leveraged for targeted regional marketing and cross-selling other outdoor lifestyle products.

Growing Digital Infrastructure With a modern tech stack that includes Progressive Web App technology, cloud security, and analytics tools, Burlington RV demonstrates an openness to digital innovation, opening opportunities for upselling advanced digital marketing, e-commerce services, or customer engagement solutions.

Mid-sized Market Position Operating with revenue between one and ten million dollars and a relatively small employee base, Burlington RV offers a niche yet scalable market segment ideal for personalized sales strategies and tailored product offerings.

Industry Growth Potential As part of the expanding RV industry which includes larger competitors like Camping World and General RV Center, Burlington RV has opportunities to differentiate through premium services, inventory expansion, and targeted marketing to capitalize on the trending increase in outdoor recreational vehicle demand.

Customer Loyalty Opportunities Given its long-standing history since 1963 and status as a second-generation family business, there is potential for developing loyalty programs and after-sales services to enhance customer retention and increase repeat sales in the competitive RV market.