Diversified reach Burns Industrial Supply serves over 500 industrial customers and 2000 farm stores across 40 states and parts of Canada, presenting broad cross-selling opportunities between industrial automation customers and agricultural distributors via Parts ASAP.

Parts ASAP leverage The 2024 formation of Parts ASAP expands access to an exhaustive inventory of agricultural, construction, and material handling parts, enabling targeted upsell of complementary components and bundled solutions to existing and new customers.

E-commerce strength A robust online catalog of over 30,000 products with a focus on hassle-free purchasing creates opportunities for digital lead generation, cross-selling, and personalized marketing using the current tech stack.

Industry breadth Positioned in automation machinery manufacturing with a history of bearings, hoses, belts, and roller chains for agriculture, there is potential to expand into related maintenance and repair categories to capture additional spend from current customers.

Growth indicators Revenue range indicates mid-market scale with room to increase share in North American markets through strategic partnerships, expanded product lines, and enhanced service levels that align with customer segments in both industrial and farm-store channels.