Market Leader Burroughs is the largest independent service partner in North America for the full lifecycle management of payment and transaction automation, unattended self service, robotics, and connected IoT. This positions the company as a single source provider capable of OEM agnostic integrations and broad geographic coverage, creating a compelling upsell to large retailers, financial institutions, transit authorities, and OEMs seeking unified service and uptime guarantees across device fleets. Target prospects with multi site deployments, highlighting OEM agnostic support, service level commitments, and end to end lifecycle management to consolidate vendors and reduce downtime.

Unattended Growth A strong footprint in unattended self service and cash automation areas offers opportunities to upsell turnkey cash automation programs, self serve kiosks, and IoT enabled asset monitoring. Leverage existing partnerships such as Maya Labs to co sell social impact tech and expand reach in underserved communities. Propose pilots at multi site retailers or credit unions to demonstrate ROI in uptime, throughput, and labor savings.

DaaS Advantage TransacTec Device as a Service and related turnkey offerings convert capex heavy deployments into predictable OPEX revenue streams. This creates a ripe upsell path for existing customers and new logos who want hardware, maintenance, updates, and monitoring bundled as a managed service. Emphasize renewals of service contracts, flexible financing terms, and bundled software updates to drive stickiness and higher lifetime value.

Analytics Edge Burroughs tech stack includes HubSpot, Tableau, and other tools, enabling data driven service optimization. Use this to sell remote monitoring, predictive maintenance, and performance dashboards for payment terminals, kiosks, and IoT devices. Offer to provide customers with customized reporting, SLA dashboards, and compliance tracking, turning operational data into decision insights that justify expansion or contract renewals.

Strategic Partnerships With OEM agnostic capabilities and North America coverage, Burroughs can expand with strategic partnerships across banks, retailers, and government endpoints. Highlight past collaborations such as Maya Labs as proof of scalable mission critical deployments. Target multi site organizations with multi year managed service deals, cross sell across hardware, software, and managed services, and pursue joint go to market programs.