Expanding Service Portfolio Burroughs specializes in full lifecycle management of payment, transaction automation, unattended self-service, IoT, and robotic systems, providing opportunities to upsell integrated automation and self-service solutions across diverse client environments.

Focus on Cash Automation With recent launches like turnkey cash automation programs and device-as-a-service offerings, there is a strong potential to target financial institutions and retail clients seeking cost-effective, scalable cash handling and transaction solutions.

Strategic Partnerships Partner collaborations such as with Maya Labs indicate a focus on extending financial services infrastructure to underserved markets, presenting a sales avenue for accessible, IoT-enabled self-service devices and community-based financial solutions.

Innovation & Technology Burroughs' OEM-agnostic technology approach and use of advanced analytics tools like Power BI and SQL suggest opportunities to pitch scalable, data-driven management platforms to clients aiming for improved operational uptime and technology integration.

Market Presence & Growth As North America's largest independent service provider with substantial revenue and a broad customer base, Burroughs offers a platform for expanding into new ATM, kiosk, and self-service markets with tailored, end-to-end automation solutions.