Event-Driven Upsell Capitalize on the Speaking Mastery and Grow Your Business, Grow Your Life events to upsell longer-term coaching programs, private workshops, and ongoing mastermind access. Use post-event follow up to offer tiered packages for teams and cross-sell related growth services to attendees.

National Digital Expansion Translate live event success into scalable digital offerings by creating virtual masterclasses and on-demand programs that reach national audiences. Sell as subscriptions or corporate licenses to expand reach with lower incremental costs.

Enterprise Partnerships Position as a boutique accelerator for mid-market and enterprise clients by forming partnerships with regional consulting networks, marketing agencies, and business associations. Provide speaking and growth coaching as a value add to their client engagements to create channel opportunities.

Thought Leadership Licensing Monetize intellectual property from Michael Charest and BGS by licensing curricula, certifying trainers, or white-labeled content for other training providers. Build a content library and licensing deals with corporate training firms and professional associations.

Vertical Market Targeting Target adjacent markets such as professional services firms, franchises, and small business ecosystems with tailored programs that address client acquisition, leadership development, and growth strategy through speaking. Adjust marketing messages and offers to resonate with these verticals.