Target Sectors Expansion Business Software Associates serves a diverse range of industries including legal, finance, accounting, engineering, and manufacturing. There is an opportunity to deepen engagement within these sectors by highlighting tailored IT solutions, especially in cybersecurity and cloud migration services, aligning with their operational needs.

SMB Market Focus With a mid-sized employee base of 11 to 50 and revenue between 1 million to 10 million dollars, BSA appeals to small and medium-sized enterprises looking for cost-effective managed IT and virtualization solutions. Reaching out to similar organizations could lead to new client acquisition in this segment.

Upselling Cloud Services BSA offers managed IT on-premises and cloud solutions, including immutable backups and virtualization. There is a sales opportunity in promoting advanced cloud security offerings and disaster recovery solutions to existing clients seeking enhanced data protection.

Technology Modernization The company's focus on upgrading implemented technologies for efficiency and reliability indicates openness to technology modernization projects. Offering latest security, virtualization, and automation tools could resonate with clients aiming to modernize their IT infrastructure.

Competitive Advantage Compared to larger competitors like Microsoft and IBM, BSA's personalized approach and specialization in targeted industries position it as a competitive choice for organizations seeking attentive, industry-specific IT consulting. Positioning as a flexible, customer-centric partner can attract clients looking for tailored solutions.