Diversify product line Butterball recently launched a cook-from-frozen turkey and introduced the Butterball Cook from Frozen Premium Whole Turkey. This innovation caters to both seasoned and novice hosts, presenting an opportunity to explore more convenient and time-saving products for customers.

Leverage partnership By partnering with StoryCorps, Inc., Butterball is engaging families and friends to record conversations for its National Thanksgiving Archive. Leveraging this partnership can open doors for collaborative marketing opportunities with related products or services for Thanksgiving events.

Enhance customer support The launch of the Turkey Talk-Line by Butterball showcases a commitment to customer service. Leveraging this platform and offering personalized support during peak seasons could enhance customer loyalty and open avenues for cross-selling related products.

Address food safety Following safety concerns and product recalls, Butterball has an opportunity to strengthen its food safety protocols and highlight them in marketing campaigns. Emphasizing quality assurance measures can build trust with consumers and capitalize on their concerns for safe food products.

Explore expansion Despite closing offices and laying off workers, Butterball's market positioning as a leading turkey brand in the U.S. presents an opportunity for strategic expansions. Exploring new markets or channels can drive growth and tap into emerging consumer demands for convenience and quality.