Strong Market Growth Butternut Box has recently secured significant funding, with a $352 million investment in September 2023, indicating rapid growth and expanding market share in the premium pet food sector. This presents opportunities to provide complementary products or services targeted at high-growth, premium consumers.

Innovation and Research The company's partnership with the University of Surrey for multi-year health outcome studies demonstrates a commitment to product quality and scientific validation. Sales efforts could focus on health-conscious pet owners and premium retailers seeking validated, innovative dog food solutions.

European Expansion The recent acquisition of PsiBufet and investments highlighting European growth suggest a strong potential to introduce new unique products tailored to European consumers or expand distribution channels within the continent.

Customer Engagement As a direct-to-consumer brand active across digital platforms like Facebook, TikTok, and content management systems, Butternut Box likely values innovative marketing and customer relationship strategies, opening avenues to offer digital marketing, loyalty programs, or data analytics services.

Sustainability Focus Being a certified B Corp signals a strong emphasis on sustainability and ethical practices, which can be leveraged to resonate with environmentally conscious pet owners through eco-friendly product packaging, sustainable sourcing, or corporate sustainability consulting.