Acquisition Opportunity Natural Instinct was acquired by The Nutriment Company in July 2024, signaling potential for integration opportunities, shared distribution networks, or cross-sell of complementary raw pet food products and related services.

Growth Potential With revenue in the lower millions and a lean team, there may be scalable sales collaborations, co-branded campaigns, and channel expansion strategies to accelerate growth while leveraging Nutriment’s resources and international reach.

Partner Alignment Historical partnerships with animal rescue and welfare organizations (Lowland Rescue) suggest a receptiveness to cause-related marketing and CSR co-ventures that can enhance brand affinity and drive premium product demos and trial programs.

Digital & Tech Adoption of ecommerce and analytics tools (Magento, Amplitude, Hotjar, Google/PayPal) indicates a data-driven sales approach; there is an opportunity to propose performance marketing, CRO enhancements, and personalized customer journeys to lift AOV and repeat purchases.

Competitive Positioning While facing notable competitors in the raw pet food space, Natural Instinct’s emphasis on human-grade, BARF-based complete meals provides a unique selling proposition; sales outreach can focus on pet wellness benefits, convenience, and high-quality ingredients to differentiate in retailer pitches and direct-to-consumer conversations.