What is Buyer Persona Institute's NAICS code?

Buyer Persona Institute's NAICS code is 54191 (Marketing Research and Public Opinion Polling).

Insights

Growth Potential Buyer Persona Institute operates in B2B market research with a revenue range of 1M-10M and global reach, indicating ample cross-sell opportunities for advanced persona development services, workshops, and enterprise engagements with mid-market to large B2B clients.

Expansion Readiness Recent milestone notes include a second edition of Buyer Personas published in 2024, signaling ongoing thought leadership and updated content that can be leveraged to upsell premium workshops, training packages, and subscription-based persona resources.

Technology Leverage Tech stack includes analytics, heatmapping, cloud hosting, marketing automation, and security tools (HubSpot Analytics, Crazy Egg, Hotjar, AWS, Google Cloud, KnowBe4), suggesting readiness to offer integrated measurement, UX-driven research, and secure data practices to potential clients.

Strategic Fit As a division of KS&R with B2B focus and global client base, there is an opportunity to position BPI as a complementary partner for customer journey optimization, persona activation, and marketing-sales alignment programs across diverse industries.

Market Position The company operates alongside established buyers of personas and marketing research firms with modest headcount (2-10) but notable revenue, implying potential to target growth-stage B2B firms seeking specialized persona services and scalable, workshop-driven offerings.

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Buyer Persona Institute Tech Stack

Buyer Persona Institute uses 8 technology products and services including Crazy Egg, Hotjar, HubSpot Analytics, and more. Explore Buyer Persona Institute's tech stack below.

Crazy Egg
Analytics
Hotjar
Analytics
HubSpot Analytics
Analytics
Amazon Web Services
Cloud Hosting
WordPress
Content Management System
CookieYes
Cookie Compliance
Google Cloud
Infrastructure As A Service
KnowBe4
Security

Media & News

Buyer Persona launched 2nd edition of Buyer Personas on Aug 1st '24
Buyer Persona Institute (BPI), renowned for partnering with global companies to develop buyer personas that take the guesswork out of marketing and sales, today announced that the 2nd edition of Buyer Personas will be available to the public on July 30, published by Wiley.
Apr 17, 2024 | www.ksrinc.com

Buyer Persona Institute's Email Address Formats

Buyer Persona Institute uses at least 2 email formats:

Buyer Persona Institute Email Formats	Example	Percentage
FLast@buyerpersona.com	JDoe@buyerpersona.com	73%
First@buyerpersona.com	John@buyerpersona.com	27%

Frequently Asked Questions

What is Buyer Persona Institute's phone number?

You can contact Buyer Persona Institute's main corporate office by phone at

+1-360-378-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Buyer Persona Institute's official website and social media links?

Buyer Persona Institute's official website is buyerpersona.com and has social profiles on LinkedIn.

How much revenue does Buyer Persona Institute generate?

As of September 2026, Buyer Persona Institute's annual revenue is estimated to be $1M - $10M.

What is Buyer Persona Institute's SIC code and NAICS code?

Buyer Persona Institute's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Buyer Persona Institute have currently?

As of September 2026, Buyer Persona Institute has approximately 8 employees across 3 continents, including North America, Asia and South America. Key team members include Researcher & Workshop Moderator: E. V. and Buyer: K. M. Explore Buyer Persona Institute's employee directory with LeadIQ.

What industry does Buyer Persona Institute belong to?

Buyer Persona Institute operates in the Market Research industry.

What technology does Buyer Persona Institute use?

Buyer Persona Institute's tech stack includes Crazy Egg, Hotjar, HubSpot Analytics, Amazon Web Services, WordPress, CookieYes, Google Cloud and KnowBe4.

What is Buyer Persona Institute's email format?

Buyer Persona Institute's email format typically follows the pattern of FLast@buyerpersona.com. Find more Buyer Persona Institute email formats with LeadIQ.

When was Buyer Persona Institute founded?

Buyer Persona Institute was founded in 2010.

Buyer Persona Institute

Q: What is Buyer Persona Institute's phone number?

You can contact Buyer Persona Institute's main corporate office by phone at +1-360-378-****.

Q: What is Buyer Persona Institute's official website and social media links?

Buyer Persona Institute's official website is buyerpersona.com. Buyer Persona Institute has social profiles on LinkedIn.

Q: How much revenue does Buyer Persona Institute generate?

Buyer Persona Institute's annual revenue is estimated to be $1M - $10M.

Q: How many employees does Buyer Persona Institute have currently?

Buyer Persona Institute has approximately 8 employees.

Q: What industry does Buyer Persona Institute belong to?

Buyer Persona Institute operates in the Market Research industry.

Q: What technology does Buyer Persona Institute use?

Buyer Persona Institute's tech stack includes Amazon S3, MySQL, Shopify, LinkedIn Ads, X-Content-Type-Options.

Q: When was Buyer Persona Institute founded?

Buyer Persona Institute was founded in 2010.

Market ResearchIllinois, United States2-10 Employees

Buyer Persona Institute is a market research organization based in Chicago, Illinois, founded in 2010 as a division of KS&R. The firm specializes in providing B2B companies with insights into customer needs and experiences that influence buying decisions, offering buying decision insights and persona activation workshops to clients worldwide. Its work targets B2B buyers and aims to remove guesswork from marketing and sales by developing buyer personas that reflect what prospects know and experience before making a purchase. The company operates within the market research industry and positions itself as a partner for organizations seeking structured, evidence-based understanding of their target audiences. A notable recent development includes the planned public release of the second edition of Buyer Personas in 2024, expanding access to its persona framework through a Wiley-published edition.