Content Marketing Institute
Advertising ServicesNew York, United States201-500 Employees
Content Marketing Institute (CMI) is a mid-sized advertising services company based in New York, New York, operating as part of Informa. It focuses on helping professionals navigate the practice of content marketing by providing practical guidance and a wide range of resources, including blog posts, original research, statistics, and case studies, to help practitioners start or improve their efforts. The organization began in May 2010 as a forum for sharing real-world how-to advice across online, mobile, in-person, and print channels, and later expanded to offer client support for content marketing strategies. CMI's target audience comprises marketers seeking structured guidance on developing strategy, creating valuable content, and measuring impact, addressing common questions about what to do, how to deliver value, and how to assess performance. It sits in the Advertising Services industry, emphasizing grounded, actionable insights rather than promotional messaging. In 2025, the organization participated in the Content Marketing Awards and announced the top seven winners, reflecting ongoing engagement with the industry.
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