Market leadership Buzzoola positions as the premier AdTech platform in the CIS and the largest independent SSP network in the region, now backed by MTS. This enables cross-sell opportunities to large brands and agencies seeking trusted, high-reach programmatic solutions with strong regional coverage.

Integrated offering With a full-stack solution including DSP, AdX, and ad serving, Buzzoola can upsell bundled services to advertisers looking for a single vendor for buying, serving, and optimizing campaigns, reducing integration friction and improving efficiency.

High-profile adoption Trusted by top 200 advertisers and powering platforms like Avito and SDEK Shipping indicates strong validation and potential for expansion into similar high-traffic verticals and regional e-commerce, logistics, and marketplace players.

AI optimization Emphasize Buzzoola’s AI-driven optimization as a differentiator for performance-focused marketers, offering improved ROAS and efficient budget utilization which can be persuasive in competitive bidding environments.

Growth leverage Being part of MTS provides scale and cross-sell potential into a broader telecom and digital services ecosystem, enabling joint marketing, data collaboration, and bundled offerings to accelerate revenue growth.