SaaS Model Expansion Sovrn has recently launched a new SaaS model that helps online publishers save on ad tech fees. This presents a sales opportunity to target publishers looking to maximize revenue while reducing costs.

Ad Management Software Launch With the introduction of new Ad Management software, Sovrn is empowering publishers to enhance their revenue generation capabilities. This software presents a sales opportunity for targeting publishers seeking to optimize their advertising strategies.

Key Executive Appointments Sovrn has appointed key executives like Trish Gerlitz as Chief People Officer, showcasing a focus on enhancing organizational effectiveness. Leveraging these leadership changes can open doors to target organizations looking to improve their workforce management and performance.

Affiliate Marketers Committee The launch of a steering committee for affiliate marketers by Sovrn highlights a dedication to supporting this segment. Sales professionals can leverage this initiative to engage with affiliate marketers seeking innovative solutions and industry insights.

Strategic Hires for Product Development Sovrn's recruitment of Isaac Schechtman as Vice President of Product reflects a commitment to enhancing their technology offerings. This presents a sales opportunity to engage with companies interested in cutting-edge technical solutions for content monetization.