Partnership Potential Sovrn's recent partnership with Databricks opens doors for collaboration opportunities to enhance data and AI capabilities for publishers and content creators.

Revenue Growth Introduction of SaaS model and Ad Management software presents a chance for sales reps to offer solutions that can help clients save on ad tech fees and maximize revenue.

Talent Expansion The hiring of key executives like Chief People Officer Trish Gerlitz indicates potential areas for HR software or services sales targeting talent management and employee engagement.

Market Penetration Formation of a steering committee for affiliate marketers showcases Sovrn's commitment to a specific market segment, offering an opportunity for targeted sales strategies tailored to this group.

Competitive Edge Sovrn's focus on combatting fraud and promoting transparency sets them apart in the market, giving sales professionals a unique selling point to emphasize trust and integrity in their solutions.