Self-serve Expansion TL Direct launch signals a scalable self-serve path for buyers and sellers to control media outcomes across web, mobile, and CTV; this creates opportunities to win mid-market advertisers and agencies with faster onboarding and flexible deal structures.

Midwest Footprint Office expansion in Chicago establishes a local hub for enterprise sales, publisher partnerships, and regional advertising budgets; leverage the new presence to deepen relationships with agencies and media brands in the Midwest.

Measurement Partnerships Strategic collaborations with Attain, Circana, DISQO, Samba TV, The GoodNet and Epsilon broaden TripleLift’s measurement and attribution capabilities, enabling pitches around robust cross-channel analytics and premium ROI visibility.

Cross Platform Power As a Creative SSP powered by TL Spark, TripleLift enables unified campaigns across web, mobile, and connected TV, making it appealing to advertisers seeking consistent creative formats and measurable results across channels.

Growth Upsell With a strong revenue range and mid-size team, there are clear opportunities to upsell to larger brands and expand partnerships with agencies and publishers through enhanced measurement, self-serve options, and expanded creative technology.