Large catalog Their portfolio spans over 7,000 products and solutions in permanent stock, indicating ample cross-sell opportunities across security hardware, intrusion, CCTV, and related solutions for Iberia and international clients.

Global reach With more than 9,000 customers worldwide and a focus on expanding international service, there is potential to upsell premium support, training, and value-added services to multinational accounts and partners.

ERP tech Utilizes SAP Business One and SQL, suggesting that there may be opportunities to offer integrative solutions, analytics, or add-ons that enhance ERP efficiency for procurement, logistics, and post-sales services.

Growth focus Recent restructuring and website modernization point to ongoing expansion and modernization efforts, presenting cross-sell avenues in new markets, regional logistics enhancements, and technology-driven customer experiences.

Strong service Emphasis on service, logistics, post-sales support, and training indicates an opportunity to present managed services, remote support packages, and technical training programs to improve customer retention and increase average contract value.