Market Leadership By Demes Group is the leading distributor of electronic security equipment in the Iberian market with a strong international presence, serving over 9000 clients worldwide. This established position indicates significant potential for upselling advanced security solutions and expanding into new global markets.

Diverse Product Portfolio With over 7,000 products in stock, including CCTV, intrusion detection, and new product ranges like Hyundai NextGen, there are ample opportunities to cross-sell integrated security systems and respond to customer needs for comprehensive security solutions.

Customer Focus By Demes emphasizes high-quality service, technical training, and post-sales support, suggesting potential for tailored security packages and maintenance services that align with clients' increasing demand for reliable and comprehensive security solutions.

Technological Engagement Utilization of advanced tech tools including SAP, JSON-LD, and web analytics reflects a modern, data-driven approach, enabling sales teams to leverage detailed customer and product insights for targeted marketing and personalized security offerings.

Expansion Strategy Recent initiatives like website enhancements and office centralization in Poland indicate ongoing growth and operational improvements, opening opportunities to offer scalable security solutions that support their expansion and modernization efforts.