Small firm, big value Target the firm’s niche in program evaluation and surveys to offer scalable, cost-effective research solutions that fit a 2-10 employee consultancy while highlighting potential for high-impact outcomes.

Analytics depth Position advanced statistical analysis and data-driven decision support as a core service to help differentiate from larger firms, leveraging their existing tech stack to deliver robust insights efficiently.

Tech compatibility Leverage their current technologies (Snowplow, AWS, Duda, Foundation) to propose integrations, dashboards, and automation that streamline data collection, processing, and reporting for clients.

Growth readiness With revenue in the mid-range and a lean team, pitch scalable engagement models, retainer-based analytics programs, and modular services to expand project scope without proportional headcount.

Market positioning Highlight opportunities to target SMBs and mid-sized businesses seeking rigorous evaluation and survey work, where precise measurement can drive competitive differentiation for potential client acquisition.