Target market reach Bynry serves small and mid-sized utilities across North America, presenting a sales opportunity to expand within SMB utilities that may be underserved by traditional modernization but need enterprise-grade platform capabilities.

Flagship platform value SMART360 offers end-to-end, cloud-native, AI-enabled utility operations from meter-to-cash, compliance, customer service, and asset management, highlighting a compelling upsell to utilities seeking integrated modernization and automation.

Compliance and transparency Emphasize built-in audit-ready workflows and strong security controls to utility customers facing regulatory pressures, enabling easier procurement and faster time-to-value for modernization projects.

Financial upside With a revenue range of 10M-25M and proven impacts on billing accuracy and revenue visibility, position SMART360 as a solution to reduce leakage, improve cash flow, and support budget predictability for SMB utilities.

Expansion opportunities Pipeline indicators include Island Water Authority, Midwest municipal water, and large regional electric utilities; target similar SMBs seeking scalable, low-disruption modernization that aligns with 2030 growth goals.