Family-Owned Advantage As a family-owned business with over 40 years of operational history, C Harper Auto Group has established a strong local presence and customer loyalty, providing an opportunity to leverage personalized marketing strategies and targeted service offerings to deepen customer relationships.

Diverse Brand Portfolio With a broad range of brands including Chevrolet, Buick, GMC, Cadillac, Chrysler, Dodge, Jeep, Ram, Wagoneer, Honda, Ford, and Kia, the company appeals to a wide customer base, creating upselling opportunities across premium, mainstream, and niche vehicle segments.

Mid-Size Market Focus Operating with a workforce between 501 and 1000 employees and generating revenue between 50 to 100 million dollars, C Harper Auto Group offers a sizable yet manageable platform for introducing new digital sales tools, aftermarket services, and financing solutions tailored to mid-market customers.

Technology Adoption Utilizing a modern tech stack including React, Heroku, and accessiBe, the company demonstrates openness to digital innovations, indicating potential for expanding online sales channels, virtual showrooms, and customer engagement via advanced digital marketing tools.

Community and Service Focus With a mission centered on creating a world-class experience and fostering a warm environment, C Harper Auto Group is well-positioned to promote service-related revenue streams such as maintenance plans, after-sales service, and customer loyalty programs, emphasizing long-term customer retention.