CAA Brand Management
Marketing ServicesCalifornia, United States51-200 Employees
CAA Brand Management is the consumer products and licensing division of Creative Artists Agency, based in Los Angeles, California. The company extends brands into new categories, territories, and experiences, with the aim of scaling licensing programs efficiently and with integrity. It treats itself as an extension of clients’ teams and pursues a collaborative, client-centered approach to partnerships. Through a network of 26 global offices, it works with more than 2,500 manufacturers and retailers to develop licensed businesses across markets. In recent years, the firm has pursued notable partnerships and strategic moves, including collaborations with Anheuser-Busch and ONE Championship, a licensing arrangement with Aardman Animations for Asia-focused territories, and the 2025 acquisition of The Beanstalk Group.