Strong Regional Presence As the primary destination marketing organization for Cabarrus County with a significant impact on local tourism, there is a substantial opportunity to partner with local businesses and service providers seeking targeted marketing collaborations to attract visitors.

Growing Digital Recognition Recipient of a gold Adrian Award for digital marketing excellence indicates a successful online presence, making digital advertising and content sponsorships attractive avenues for increased exposure and partnership opportunities.

Event and Sports Expansion Recent collaborations to develop new turf fields and promote amateur sports suggest ongoing investments in sports tourism, which can be leveraged by brands and event organizers interested in sponsoring or hosting sporting events.

Visitor Engagement Initiatives Efforts like festive shopping guides and community partnerships demonstrate strong community engagement, presenting prospects for brands to be featured in local campaigns and holiday promotions targeting visitors and residents.

Moderate Revenue Scale With an annual revenue between 25 million and 50 million dollars and a focused regional market, there are opportunities for service providers, event vendors, and hospitality partners to align offerings with the bureau’s marketing efforts to drive mutually beneficial growth.