California Beef Council Employee Directory

Public Relations and Communications Services2-10 Employees

Established in 1954 and mandated by the California Food and Agricultural Code, the California Beef Council coordinates promotion, research, and education for California's beef industry. It operates as the state's industry-focused public relations and communications body, with 42 members and alternates appointed by the California Secretary of Agriculture, representing range and dairy cattle, feedlots, packers, and the public. Based in California, the council is a small organization that sets priorities to guide its outreach and information efforts.

The CBC functions within the national Beef Checkoff Program framework, which supports promotion, education, and research funded by assessments on cattle and beef; states retain a portion of these funds and forward the rest to the national board. This positions CBC as a state-level partner in coordinated industry promotion and education. In 2026, the council launched a virtual series titled "Beef: Processing to Plate" to connect production, science, and nutrition with students.

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