Market Expansion NMPF actively pursues international market development, as shown by the MOU with the Dairy Association of Taiwan to strengthen market development and information exchange. This points to demand for market intelligence, trade data, and cross-border marketing services that help U.S. dairy producers and cooperatives engage global partners.

Sustainability Push The organization is developing a carbon intensity protocol in collaboration with California Dairies, Inc., signaling a strategic emphasis on environmental performance and reporting. This creates opportunities to supply carbon accounting tools, verification services, sustainability reporting platforms, and related advisory services to NMPF and its member cooperatives.

Leadership Change Recent leadership changes, including a new vice president for government and regulatory affairs and the retirement of a long-tenured senior executive, suggest potential shifts in priorities and procurement needs. This presents an opening for targeted outreach in policy communications, government affairs tools, and executive relationship management services.

CRM and Analytics NMPF already uses Salesforce and Zoho, indicating comfort with cloud-based CRM and data-driven operations. There is an opportunity to offer advanced analytics, association management system enhancements, member engagement automation, and integrated marketing campaigns to support policy advocacy and member services.

Advocacy Services As the national policy voice for dairy producers, NMPF requires ongoing policy monitoring, regulatory intelligence, and clear communications with members. This creates demand for advocacy-focused services such as policy dashboards, stakeholder outreach programs, and event briefings that help translate policy into actionable member insights.