Policy Alignment Opportunity to offer compliance and regulatory support services tied to California’s Making Conservation a California Way of Life framework (SB 606 and AB 1668), leveraging CalWEP's role as a statewide hub for CII Best Management Practice data.

CII BMP Database CalWEP is developing a statewide Commercial, Industrial, and Institutional Best Management Practice Database, presenting a direct sales path for consulting, data management, and technology integration services that help agencies meet BMP requirements.

Direct Distribution Recent Rain Bird Direct Distribution Program collaboration signals a market readiness for partnerships that deliver advanced water-saving irrigation technology through CalWEP member agencies, opening channels for product integrations and pilot programs.

Education Programs Launch of webinars and training initiatives with industry partners (e.g., SoCalGas) indicates demand for stakeholder engagement products, including content, certification-ready programs, and co-branded education platforms.

NFT Hub Opportunity The NFT website launching to explain AB 1572 presents a digital education and action platform; sales opportunities exist in digital engagement solutions, awareness campaigns, and data analytics offerings tied to regulatory adoption timelines.