Acquisition Trend Wiggle has been recently acquired by multiple companies, such as Signa Computers Systems and Fraser’s Group. This acquisition trend presents an opportunity for sales development representatives to explore partnerships or offering new products/services to the new parent companies.

Partnership Potential Wiggle has established partnerships with notable companies like Oracle Corporation and Robling Architecture Construction Inc. Sales development representatives can leverage these existing partnerships to explore collaboration opportunities or pitch complementary products/services to these partners.

E-commerce Expansion With Wiggle being a leading online sports retailer, there is a significant opportunity for sales development representatives to tap into the e-commerce expansion trend. Offering innovative e-commerce solutions, digital marketing services, or supply chain optimization tools can help cater to Wiggle's growing online presence.

Brand Diversification Wiggle offers a platform to work with a diverse range of major brands. Sales professionals can capitalize on this brand diversification by proposing exclusive brand partnerships, co-branded marketing campaigns, or introducing new products from globally recognized brands to enhance Wiggle's product portfolio.

Market Niche Penetration As Wiggle focuses on specific sports equipment and apparel for activities like cycling, running, and swimming, it presents an opportunity for sales development representatives to target niche markets. Developing tailored sales strategies, launching specialized product lines, or expanding into new geographical markets can help penetrate these niche segments effectively.