Diversified Product Line CALPAK's diversified product line, including the Fit Collection, baby collection, and puffy Luka duffel bags, presents cross-selling opportunities to cater to various customer needs and preferences.

Partnership Opportunities Collaborations with well-known brands like Taco Bell provide a platform for partnership opportunities to create co-branded travel essentials, leveraging each other's consumer bases for increased sales and brand exposure.

Gap in Market Segments Identifying a market gap with a focus on the baby collection, CALPAK can target a new segment of customers, such as parents and caregivers, by offering chic parenting essentials that align with the brand's playful and trendy image.

Competitive Pricing Strategy With a revenue in the range of $10M - $50M, CALPAK can capitalize on a competitive pricing strategy to attract budget-conscious consumers while maintaining quality, creating a value proposition that stands out among similar companies in the industry.

Brand Expansion Potential CALPAK's successful introduction of the baby collection and Fit Collection indicates a strong potential for brand expansion into new product categories, enabling sales development representatives to explore additional avenues for growth and revenue.