Acrisure Advantage As part of the Acrisure network, Campbell Group can access a broad referral pool and cross sell opportunities to mid-market clients nationwide. Leverage this ecosystem to win integrated risk management engagements in Michigan and nearby regions, focusing on bundles across property and casualty, employee benefits, and HR solutions.

Integrated Solutions Offers a full-service portfolio including Property & Casualty, Employee Benefits, Alternative Risk Financing, HR Outsourcing, Loss Control, Personal Lines, and Claims Advocacy, enabling bundled proposals that reduce total cost of risk and simplify procurement for mid-market firms.

Regional Focus Based in Kentwood, Michigan, Campbell Group targets regional mid-market firms in Michigan and nearby states, especially in manufacturing, distribution, and services with complex risk needs. Local credibility and hands on loss control offerings can differentiate in a competitive market.

Digital Enabled Service Tech stack suggests digital engagement capabilities. Propose expanding with client portals, digital onboarding, and streamlined claims submission to improve speed and transparency. This digital approach attracts tech savvy SMBs and supports upsell of employee benefits and HR outsourcing services.

Cross Sell Potential With a diversified risk management suite, there is strong potential to map existing client portfolios and grow by cross selling Property & Casualty, Employee Benefits, HR Outsourcing, and risk financing offerings as clients scale. Develop industry and service adjacency account plans to drive incremental revenue within the Acrisure network.