Large audience growth The EX is Canada's largest annual fair with broad community reach in Toronto and surrounding areas, offering potential for scalable sponsorships, digital campaigns, and experiential marketing to a diverse audience.

Mass hiring drive Upcoming expansion with 5,000 new hires signals significant operational scale, increased vendor needs, workforce management solutions, training platforms, and seasonal staffing partnerships.

Events and experiences Annual attractions such as air shows, Bandshell performances, and innovative campaigns like Marriage on the Midway create opportunities for event sponsorships, branded experiences, and content partnerships.

Tech and digital Active tech stack including WordPress, Shopify, Canva, Microsoft 365, Azure, and marketing platforms suggests readiness for digital marketing services, e-commerce promos, CRM/automation support, and data-driven advertising partnerships.

Security and logistics Recent security contracts and large-scale operations imply potential for cybersecurity, event security solutions, surveillance tech, and integrated risk management offerings aligned with high-profile public events.