Market Expansion The Canadian Wood Council is actively investing in innovative projects and partnerships, such as its recent $8.5M funding and collaboration with academic institutions, indicating a strong commitment to expanding the use of Canadian wood products in construction and design markets.

Brand Visibility The launch of the new brand identity for the WoodWorks program and participation in high-profile events like the Wood Design & Building Awards and WoodWorks Summit demonstrate the organization’s efforts to enhance its market presence and attract industry professionals seeking sustainable building solutions.

Industry Partnerships Strategic alliances with organizations like the WoodWorks Innovation Network and university collaborations create opportunities to introduce advanced wood technologies and innovative construction methods, ideal for reaching customers interested in sustainable and lightweight building materials.

Funding and Support With ongoing financial backing and a focus on facilitating market demand, the Canadian Wood Council is well-positioned to support projects that require technical expertise and standardized practices, providing a pathway for sales of specialized wood construction products and consulting services.

Sustainability Focus As a non-profit championing responsible leadership through standards and regulations, the organization attracts clients and partners aligned with sustainability goals, opening avenues for selling eco-friendly construction materials, certifications, and consulting solutions to environmentally conscious developers.