Wide Distribution Network Cannabis Now's bi-monthly print edition is nationally distributed through major outlets like Hudson News, Barnes & Noble, Books-A-Million, and numerous dispensaries across the US, Canada, and the UK. This extensive reach presents opportunities for advertising partners and branded content collaborations targeting the cannabis consumer demographic.
Strategic Brand Collaborations The company's recent partnerships with high-profile brands such as Snoop Dogg’s Death Row Cannabis and Dr. Norms for wellness products highlight their ability to attract influential industry players. Sales opportunities exist in branded content sponsorships, event activations, and co-branded marketing initiatives within the cannabis lifestyle market.
Event and Content Expansion Cannabis Now's launch of SXSW Official and hemp-focused events like HEMP TODAY demonstrates their active involvement in industry engagement and content creation. This enables curated advertising and sponsorship opportunities aligned with industry trends, conferences, and experiential marketing to reach engaged audiences.
Digital and Tech Engagement Utilizing platforms like WordPress, WooCommerce, Mailchimp, and others, Cannabis Now maintains a robust digital presence. There is potential to offer digital marketing services, targeted email campaigns, and multimedia advertising solutions to brands seeking to leverage their online and print platforms for increased visibility.
Market Growth and Investment With revenue estimates between $1M and $10M and recent seed funding of over $1 million, the company is positioned for growth. Business development prospects include investments in content technology, expansion of distribution channels, and strategic partnerships to capitalize on the evolving cannabis industry and its increasing mainstream acceptance.