Strategic partnerships CannTrust has established strategic partnerships with companies globally, such as Grey Wolf Animal Health Inc., Cannatrek Ltd., and Stenocare. Leveraging these partnerships and joint ventures can open up new sales channels and market expansions.

Product diversification With investments in assets like machines and packaging equipment for vape pen products, CannTrust is poised to introduce new offerings. Sales representatives can capitalize on these innovative products to target diverse customer segments and boost revenue streams.

CEO leadership change The appointment of Greg Guyatt as CEO signifies a strategic move by CannTrust to enhance regulatory compliance and drive growth. Sales teams can leverage the CEO change as an opportunity to establish new relationships and capitalize on potential business improvements.

Market expansion By venturing into international markets like Australia and Denmark through partnerships, CannTrust is tapping into new geographical regions. Sales development representatives can explore these markets and lead the company's sales efforts in global expansion.

Financial stability Despite recent regulatory challenges, with a funding history of $78M, CannTrust demonstrates financial stability. Sales professionals can utilize this financial backing to negotiate deals confidently, assuring clients of the company's long-term viability and dedication to growth.