Retail Insights Capstone Research specializes in retail and shopper insight research with strong capabilities in on-premise retail projects, retail sales tracking, and price/inventory/out-of-stock monitoring, suggesting opportunities to sell advanced tracking, competitive benchmarking, and shelf-level analytics services.

Growth Fit With a revenue range of one to ten million and a team of 11-50 supported by hundreds of data collection specialists, there is room to upsell scalable, end-to-end market research solutions including panel management, fieldwork, and international data collection to expand project scope.

Experience Edge Founded in 1993 and backed by a long-standing track record with major consumer product and service clients, Capstone can be approached for high-value, longitudinal studies, brand tracking, and shopper journey analyses that require seasoned design and analysis expertise.

Tech Enablement Current tech stack includes Microsoft 365, Azure, Google Analytics, SendGrid, and cloud-based communications, presenting an opportunity to pitch modern data integration, reporting dashboards, marketing automation, and secure data management enhancements.

Global Ops With domestic and abroad data collection capabilities and a Fairfield, NJ base, Capstone is positioned for cross-border or multi-market projects, enabling sales opportunities in international market research programs and scalable field operations.