Strategic Partnerships Mintel’s recent collaboration with Dragonfly AI to integrate predictive attention intelligence into GNPD creates a cross-sell opportunity for AI-driven market intelligence enhancements and advanced analytics services.

Wellness Expertise New wellness principal strategist appointment signals growing client demand in health and wellbeing insights, presenting a sales angle to expand wellness-focused research offerings and premium advisory services.

Food & Drink Foresight Mintel’s 2026 Food & Drink Predictions and ongoing industry reports position the company as a go-to source for trend-driven product development, enabling upsell of future-focused market intelligence packages to CPG and hospitality brands.

Inclusive Leadership Diversity and inclusion training partnerships with RW3 CultureWizard highlight an openness to咨询 diversity initiatives, opening opportunities for clients to purchase tailored inclusion and organizational development programs alongside market insights.

Global Scale With 13 offices and a sizable global analyst network, Mintel can tailor multinational market studies and cross-border insights, offering enterprise clients integrated insights solutions across regions.