Product Innovation Carlson Labs has a track record of consistent product innovation, launching new formulations like Mom’s DHA, Vegetarian DHA, Super DPA, and Super Daily D3 Concentrated. These introductions demonstrate a commitment to meeting evolving consumer needs and preferences, presenting opportunities for cross-selling to existing customers and attracting new clientele.

Diverse Product Portfolio With over 200 innovative formulas and supplements designed for unique nutritional needs, Carlson Labs boasts a diverse product portfolio. This variety allows for tailored sales strategies, creating opportunities to upsell complementary products and expand market reach by targeting specific customer segments.

Sustainability Focus By sourcing marine oils from a sustainable calamari species, Carlson Labs showcases a commitment to sustainability which resonates with eco-conscious consumers. This sustainability focus can be leveraged in sales pitches to environmentally conscious retailers and health-conscious consumers, opening avenues for partnerships with sustainability-focused businesses.

Strong Market Presence The recent launch of the Cod Liver Oil Liquid product underscores Carlson Labs' ongoing efforts to maintain a strong market presence. This consistent product expansion and visibility in the market create opportunities for collaborations with retailers and participation in health and wellness events to boost brand recognition and drive sales.

Tech Integration Utilizing a tech stack including Snowplow, Akamai, and Nginx among others, Carlson Labs demonstrates a commitment to leveraging technology for business growth. This tech integration can be positioned as a value-added service to potential B2B partners and distributors, offering streamlined ordering processes and data-driven insights to drive increased sales efficiency and productivity.