Market expansion Leverage Asahi Beverages’ recent growth activities and PET recycling investments to position Carlton & United Breweries as a partner for sustainable packaging and circular economy initiatives in Australia and New Zealand, targeting retailers and beverage distributors aligned with green initiatives.

Innovation synergy Capitalize on the launch momentum of new products like Somersby Double and Orange Passionfruit Zero Sugar by offering co-marketing, promotions, and cross-brand Bundled SKUs with Carlton Dry, Victoria Bitter, and other staples to drive category growth in on-premise and off-premise channels.

Retail partnerships Explore exclusive or limited-time collaboration opportunities with major retailers and liquor chains (for example Coles Liquor partnerships) to expand distribution of premium and innovative brews, leveraging Asahi Beverages’ network and marketing capabilities.

Sustainability story Position Carlton & United Breweries as a sustainability-forward partner by aligning with Asahi’s Circular Plastics Australia initiatives, offering packaging optimization, recycled-content bottles, and sustainable logistics to win environmentally conscious retailers and consumers.

Digital enablement Utilize the organization-wide tech stack (SAP SuccessFactors, Salesforce, BigCommerce, IBM SPSS, JD Edwards, UKG, AWS) to propose data-driven sales programs, targeted promotions, and streamlined order-to-cash experiences for a more efficient B2B sales process with distributors and retailers.