Insights

Diverse Portfolio Carlton & United Breweries boasts an extensive product portfolio that includes popular beer brands, RTDs, cider, wine, and innovative new products like zero-sugar cola and flavored vodkas. This diversity presents significant opportunities to target different consumer segments and expand shelf space across retail channels.

Market Leadership Recognized as Australia's best selling new beer with Carlton Dry 3.5%, the company’s strong market presence and recent product launches indicate a solid consumer demand. Leveraging this popularity can facilitate introducing new variants or premium lines to capitalize on existing brand loyalty.

Innovation Focus Recent launches such as Sub Zero Alcoholic Cola and limited edition flavors showcase the company's commitment to innovation in response to consumer trends for healthier options and unique experiences. Opportunities exist to develop and promote new beverages aligned with health-conscious and premium trends.

Brand Engagement Active initiatives like LIV LOUD supporting Australia's live music scene highlight the company's commitment to brand-building through cultural and community engagement. Collaborating on sponsorships or experiential marketing can enhance brand visibility and consumer connections.

Sustainability & Diversity Carlton & United Breweries emphasizes flexible work, diversity, and sustainability in its corporate strategy, appealing to socially conscious consumers. Highlighting these values in sales and marketing efforts can foster B2B relationships with retailers and venues that share similar commitments.

Carlton & United Breweries Tech Stack

Carlton & United Breweries uses 8 technology products and services including Imperva Incapsula, Microsoft Outlook, Kronos, and more. Explore Carlton & United Breweries's tech stack below.

  • Imperva Incapsula
    Content Delivery Network
  • Microsoft Outlook
    Email
  • Kronos
    Human Resource Management System
  • Swiper
    Javascript Libraries
  • Azure Front Door
    Load Balancers
  • Priority Hints
    Performance
  • X-XSS-Protection
    Security
  • Nginx
    Web Servers

Media & News

Carlton & United Breweries's Email Address Formats

Carlton & United Breweries uses at least 1 format(s):
Carlton & United Breweries Email FormatsExamplePercentage
First.Last@cub.com.auJohn.Doe@cub.com.au
99%
First.L@cub.com.auJohn.D@cub.com.au
1%

Frequently Asked Questions

Where is Carlton & United Breweries's headquarters located?

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Carlton & United Breweries's main headquarters is located at 58 Queens Bridge St, Southbank, Victoria 3006, AU. The company has employees across 5 continents, including OceaniaNorth AmericaEurope.

What is Carlton & United Breweries's phone number?

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You can contact Carlton & United Breweries's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Carlton & United Breweries's official website and social media links?

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Carlton & United Breweries's official website is cub.com.au and has social profiles on LinkedIn.

What is Carlton & United Breweries's NAICS code?

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Carlton & United Breweries's NAICS code is 31-33 - Manufacturing.

How many employees does Carlton & United Breweries have currently?

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As of October 2025, Carlton & United Breweries has approximately 1.1K employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Vice President Of Finance: A. F.Vp Sales Southeast: C. G.Vp Global Supply Planning: J. L.. Explore Carlton & United Breweries's employee directory with LeadIQ.

What industry does Carlton & United Breweries belong to?

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Carlton & United Breweries operates in the Manufacturing industry.

What technology does Carlton & United Breweries use?

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Carlton & United Breweries's tech stack includes Imperva IncapsulaMicrosoft OutlookKronosSwiperAzure Front DoorPriority HintsX-XSS-ProtectionNginx.

What is Carlton & United Breweries's email format?

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Carlton & United Breweries's email format typically follows the pattern of First.Last@cub.com.au. Find more Carlton & United Breweries email formats with LeadIQ.

Carlton & United Breweries

ManufacturingAustralia1001-5000 Employees

Carlton & United Breweries is proudly part of the Asahi Beverages family.  We're well known for our iconic brands: Victoria Bitter, Great Northern Brewing Co, Carlton Dry, Vodka Cruiser and Brookvale Union to name a few… our beverages (beers and RTDs) are known across the country. However, for our customers and our consumers, we offer so much more.  
  
We are the Lexington Hill Cocktail Club. We are Mercury Cider. We are Riot Wines Co. We are part of Asahi Beverages and are so much more than just a brewery. We have built a portfolio that extends to every occasion and every Australian.  
  
Our total business, Asahi Beverages, 3,500 people across Australia and New Zealand, in roles that range from manufacturing to advertising - so you can always be sure that there is a place for you in our family. Moreover, we work hard to ensure that each and every one of our people are proud to work in this great organisation. 
 
Part of this pride stems from our commitment to building a better world. This dream is embedded into every action we take and is the foundation of our long-term strategy. 

We understand that each person is unique in how they achieve their best results. That is why we encourage flexible working. Both during the hiring process as well as during employment, we urge all our people to hold open and honest communications about how we can best cater a working experience to suit them.  
 
We support our people, hosting various networks aimed at creating a more diverse and welcoming company. Ensuring that all our employees feel safe and free to be themselves will always be our priority.  
 

Keen to explore our current vacant positions at CUB or Asahi Beverages?  Visit our Careers Page:
 https://www.asahi.com.au/careers/careers

Section iconCompany Overview

Headquarters
58 Queens Bridge St, Southbank, Victoria 3006, AU
Phone number
Website
cub.com.au
NAICS Code
31-33 - Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Carlton & United Breweries's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Carlton & United Breweries's revenue is estimated to be in the range of $500M$1B

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