Promotions & Partnerships Collaborating with retail giants like London Drugs provides opportunities for joint promotions, such as in-store coupons for free cards, enhancing brand visibility and potentially driving sales.

Sustained Innovation Consistent recognition for best new products showcases the company's commitment to innovation, creating avenues for introducing unique greeting card offerings that can captivate customers and boost sales.

Employee Engagement Campaigns Launching campaigns like mental health awareness initiatives not only showcases social responsibility but also serves as a potential platform for creating emotionally resonant cards that can drive sales while fostering positive brand associations.

Director Appointment The appointment of Brittany Ford as the director of sales signifies a potential focus on expanding the sales team and strategies, presenting opportunities for enhanced customer outreach and driving sales growth.

National Campaigns Nation-wide campaigns in collaboration with organizations like the Canadian Mental Health Association provide extensive visibility and an avenue to create purpose-driven cards that resonate with consumers, potentially leading to increased sales and brand loyalty.