Industry Engagement The Greeting Card Association actively participates in major industry events such as the Greeting Card Expo and NY NOW Winter Market, which presents opportunities to connect with industry stakeholders, promote new products, and identify potential retail and distribution partners.

Partnership Expansion Recent collaborations with organizations like Home & Gift and Andmore Licensing indicate a focus on expanding brand reach, supporting diversity initiatives, and fostering strategic alliances that can open doors for joint marketing, product placement, and cross-promotional opportunities.

Leadership Changes The appointment of new leadership, including a fresh president and an executive director, suggests a potential for renewed strategic initiatives and innovation, making this a prime moment to approach for partnership, sponsorship, or service offerings aligned with their evolving vision.

Diversity & Recognition The launch of Maker of Note awards with new diversity categories highlights their commitment to inclusivity and recognition in the industry, creating opportunities to offer diversity-focused marketing services, inclusivity consulting, or related product collaborations.

Digital & Event Presence The association's use of online platforms and involvement in high-profile events point to a digitally engaged organization open to solutions in digital marketing, event sponsorship, tech enhancements, and tools to increase visibility within the industry.