Industry Engagement The Greeting Card Association actively hosts high-profile industry events such as the Louie Awards, Annual Conference, and Noted: The Greeting Card Expo, which offer valuable opportunities for targeted outreach and networking with key decision-makers and industry influencers.
Diverse Portfolio With nearly 200 publishers ranging from startups to established brands and collaborations like Home & Gift and NY NOW Winter Market, there are multiple avenues to introduce new products and customized solutions tailored to different segments within the greeting card industry.
Recognition & Awards The association's involvement in awarding and celebrating top industry designs, exemplified by the Louie Awards, suggests a preference for innovative, high-quality products, highlighting potential collaborations in premium or award-winning greeting cards and creative content.
Market Trends The focus on diversity and inclusion, demonstrated through collaborations like handing out LGBTQIA+ themed cards at the London Pride Parade, indicates a market trend towards socially conscious and inclusive products, presenting opportunities for brands that cater to these values.
Growth & Leadership Recent leadership changes and sustained engagement in major industry events signal a dynamic organization receptive to strategic partnerships, sponsorships, and sponsorship opportunities to enhance brand visibility and drive industry influence.