Market leadership Position Carlton Cards as Canada’s leading greeting card supplier with a long-standing heritage and multiple strong brands (Carlton Cards, Papyrus, Recycled Paper Greetings, Cartes Carlton), presenting an opportunity to upsell branded campaigns and premium card lines to national retailers and independent stores seeking proven market appeal.

Retail partnerships Leverage existing and past collaborations (London Drugs partnership, national campaigns with CMHA) to pursue co-marketing, in-store promotions, and exclusive card collections with major retailers and pharmacy chains to broaden distribution and drive volume through loyalty programs.

Digital commerce Utilize a tech stack including Shopify and WordPress with Adobe Experience Cloud to propose direct-to-consumer campaigns, targeted holiday offers, and personalized card recommendations to retailers’ online channels, expanding reach beyond traditional wholesale.

Leadership access capitalizing on recent executive moves such as the promotion of a director of sales and longtime president leadership to establish executive-level collaboration opportunities with buyers, category managers, and marketing teams to secure strategic shelf space and promotional slots.

Purpose driven Highlight ongoing mental health and community initiatives (campaigns for mental health month, CMHA partnerships) to align with retailers’ corporate social responsibility goals, enabling joint campaigns that enhance shelf impact and shopper engagement while reinforcing brand values.