Growth Leadership CarNow appointed Gio Scognamiglio as Chief Revenue Officer and Kerri Wise as Executive Vice President of Marketing in June 2026, signaling a strengthened growth engine and go-to-market focus. The leadership moves align with ongoing expansion of AI-powered engagement and digital retail solutions, creating opportunities to engage their GTM teams with enterprise dealer prospects and channel partnerships. Position your outreach around integrated solutions that complement their sales and marketing initiatives, including deployments that boost lead-to-sale performance.

AI Product Push CarNow has launched AI-powered products like ReConnect and +AI, along with earlier conversions-focused tools and a payment-based shopper feature, reflecting a clear AI-first product roadmap. This offers a compelling upsell path to current dealer customers and a reason for expansion into existing networks with enhanced conversion and shopper engagement. Present a value case around ROI, velocity, and seamless integration with dealers' existing websites and CRM workflows.

Connected Retail Growth The company emphasizes expanding its connected retail platform and digital retail solutions, suggesting a growing need for ecosystem integrations with dealer management systems and CRM providers. This creates a market opportunity for partnerships with CRM, DMS, and marketing tech vendors to accelerate joint sales and reduce time-to-value for dealers. Propose co-sell motions and ready-made integrations that lower friction for multi-location dealers to adopt CarNow.

Financial Momentum CarNow operates at a mid-market scale with a revenue range and a funding history, indicating a growth trajectory that appeals to mid-size dealer groups as well as regional networks. This positions CarNow as a credible platform for multi-site deployments and strategic upsell within dealer networks similar to listed peers. Target mid-market to large automotive groups with multi-site needs and craft ROI-focused proposals that demonstrate incremental lead capture and conversion uplift.

Financing Edge Recent feature launches like Search by Payment highlight a focus on financing-friendly shopping experiences that resonate with today’s buyers. This opens opportunities to partner with lenders, financing platforms, and payment providers to extend CarNow’s reach and to offer integrated financing data to dealers. Propose joint marketing with finance partners and pilot programs that showcase increased online engagement and financed deal closure.