Insights

Acquisition Trigger Carrot was acquired by Advanced Technology International in May 2025, signaling a growth pivot and expanded capabilities in coordinating and implementing innovative research initiatives. This creates opportunities to engage ATI portfolio companies and related government contractors seeking scalable problem-solving through competitions.

Public Sector Cred With multiple NASA, Pitt, Hillman Foundation, Lever for Change, and W.K. Kellogg Foundation collaborations and challenges, Carrot demonstrates strong government and nonprofit engagement. This presents a path to pitch highly structured challenge-based programs to public sector agencies and large foundations seeking open-call problem solving.

Scale & Capability Revenue in the mid five-figure to low six-figure range and a 11-50 employee base coupled with ATI backing suggests capacity for larger, multi-year competitions and enterprise-scale engagements. Target mid-market and large-scale customers looking to run national or cross-industry challenges.

Tech & Reach A tech-enabled approach using platforms like AWS, Webflow, SendGrid, Hotjar and Visual Website Optimizer positions Carrot to deliver scalable, data-driven competitions. Propose IT and digital transformation buyers who need scalable experimentation, incentives, and talent-sourcing at speed.

Talent & Partnerships Carrot’s model focuses on attracting new talent to deliver groundbreaking solutions through competitions. This aligns well with organizations seeking external innovation labs, university partnerships, and open-innovation programs to accelerate soluzione capture.

Similar companies to Carrot

Carrot Tech Stack

Carrot uses 8 technology products and services including LinkedIn Ads, Hotjar, Visual Website Optimizer, and more. Explore Carrot's tech stack below.

Media & News

Carrot's Email Address Formats

Carrot uses at least 3 email formats:
Carrot Email FormatsExamplePercentage
First@thecommonpool.comJohn@thecommonpool.com
73%
Last@thecommonpool.comDoe@thecommonpool.com
18%
FLast@thecommonpool.comJDoe@thecommonpool.com
9%

Frequently Asked Questions

What is Carrot's official website and social media links?

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Carrot's official website is carrot.net and has social profiles on LinkedIn.

How much revenue does Carrot generate?

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As of September 2026, Carrot's annual revenue is estimated to be $25M - $50M.

What is Carrot's NAICS code?

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Carrot's NAICS code is 5416 - Management, Scientific, and Technical Consulting Services.

How many employees does Carrot have currently?

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As of September 2026, Carrot has approximately 23 employees across 2 continents, including North America and Europe. Key team members include Product Manager: S. S. Explore Carrot's employee directory with LeadIQ.

What industry does Carrot belong to?

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Carrot operates in the Business Consulting and Services industry.

What technology does Carrot use?

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Carrot's tech stack includes LinkedIn Ads, Hotjar, Visual Website Optimizer, Varnish, Amazon Web Services, Microsoft 365, SendGrid and Webflow.

What is Carrot's email format?

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Carrot's email format typically follows the pattern of First@thecommonpool.com. Find more Carrot email formats with LeadIQ.

When was Carrot founded?

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Carrot was founded in 2010.
Carrot logo

Carrot

Business Consulting and ServicesUnited States11-50 Employees

Carrot is a United States–based division of Advanced Technology International (ATI) that operates in the business consulting and services sector. The company specializes in creating structured competitions to tackle complex challenges, aiming to accelerate problem-solving and attract new talent to deliver innovative solutions for a range of problems, from technology development for space missions to local healthcare issues. Through its competition-driven approach, Carrot seeks to replace traditional grant-making processes that can be slow or limiting, providing organizations with a framework to source diverse ideas and capabilities.
Carrot targets organizations seeking externally sourced solutions and new participants capable of delivering groundbreaking results. With ATI as its parent and a presence in the U.S., Carrot positions itself within the broader ecosystem of research coordination and innovative initiative implementation. Recent developments include ATI’s acquisition of Carrot, reflecting a strategic expansion of capabilities to coordinate and execute novel research programs.

Section iconCompany Overview

Website
carrot.net
NAICS Code
5416 - Management, Scientific, and Technical Consulting Services
Founded
2010
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Carrot's revenue is estimated to be in the range of $25M - $50M

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