Cascade Insights - B2B Market Research & Marketing Services
Market ResearchOregon, United States11-50 Employees
Cascade Insights is a Portland, Oregon–based firm operating in the market research space with a focus on B2B technology and AI. The company helps organizations adopt AI by training teams, guiding leadership through change, and conducting research to determine what actually works in the market. It combines hands-on AI execution experience with deep B2B tech research to inform its advisory and research capabilities, serving a mix of Fortune 500 tech players as well as innovative mid-market and startup organizations. Based in Portland, Cascade Insights has more than twenty years of specialization in the B2B tech space. Its offerings include AI-focused research, consulting, and training alongside custom B2B market research to address internal AI readiness, adoption, and go-to-market strategy. In early 2024, Cascade Insights helped a client develop a messaging framework that resonated with IT professionals, illustrating a focus on tangible, real-world outcomes.