Acquisition Strategy Market Strategies International has a history of strategic acquisitions in the market research industry, such as acquiring Cogent Research. Leveraging this experience, targeting companies in the wealth management sector could present lucrative sales opportunities for the company.

New Leadership With the recent appointment of Stephan Schroeder as the vice president of business development, there is a fresh focus on expanding client partnerships, particularly within the automotive sector. Engaging with automotive brands and leveraging Stephan's expertise could open doors for new business collaborations.

Technology Integration Understanding Market Strategies International's tech stack, which includes tools like Hotjar and Google Tag Manager, offers insights into their digital capabilities. Proposing tech solutions that complement or enhance their existing tools can be a compelling sales pitch.

Industry Expertise As part of Escalent, one of the largest market research firms globally, Market Strategies International has established credibility across various sectors like energy, technology, and health. Tailoring sales pitches that highlight expertise in these industries could resonate well with potential clients seeking specialized market insights.

Talent Development The promotions of Sue Nicol and Tish Hasting to key roles signify internal growth and expertise within Market Strategies International. Leveraging the strengths of these experienced professionals in research management and analytics could be instrumental in positioning the company as a trusted partner for clients seeking data-driven solutions.