Acquisition Opportunity The Horton Group was acquired by Marsh & McLennan Agency in July 2024, signaling a shift in ownership and potential integration of services. This presents a chance to position complementary risk advisory and benefits solutions to the new parent organization or to divisions within MMA post-transaction.

Midwest Recognition The firm is recognized as a top workplace in the Midwest by major outlets. This strong employer branding can be leveraged to offer employee engagement, wellness, and safety program enhancements to attract and retain talent at scale.

Span and Specialization With local practice groups in construction, manufacturing, healthcare, food manufacturing, moving & storage, and non-profit, there are clear cross-sell opportunities for risk advisory, employee benefits, and industry-specific coverage partnerships across similar clients in those sectors.

Leadership Growth Recent hires in Tax Practice Leadership and a Senior VP/Lead Actuary for multiemployer consulting indicate a focus on sophisticated risk and benefits services. This signals readiness for consultative selling around complex risk financing, retirement/benefits strategy, and compliance solutions.

Growth via Acquisition Past acquisition activity, including Physician's Armor Insurance Services, suggests a growth strategy through acquisitions. This presents a sales angle to offer integration services, captive/standalone insurer partnerships, and post-merger risk and benefits consolidation solutions.