Acquisition Synergy Catalina Graphic Films is part of the Nekoosa family, benefiting from a broader portfolio of specialty print media and a track record of acquisitions to expand capabilities. Sales teams can position cross-sell opportunities for NextBond adhesives, solvent-free outdoor graphics, and additional media like dye sublimation papers to Catalina’s customers and partners seeking integrated solutions.
Eco Friendly Push Nekoosa’s emphasis on eco-friendly and solvent-free solutions, including NextBond and outdoor durable adhesives, aligns with sustainability goals in the graphics market. Target Catalina customers pursuing greener prints and longer-lasting displays, offering them durable, low-VOC, environmentally responsible options.
Durable Graphics The introduction of NextBond UV-cured adhesives and outdoor durable wide-format solutions creates a compelling upsell for Catalina’s pressure-sensitive film applications in point-of-purchase and outdoor signage. Focus on higher performance, cost-effective replacement options for existing adhesive solutions.
Broad Product Ecosystem Nekoosa’s expanded product suite including cut films, premasks, and various media types provides a one-stop shop for customers needing multiple print substrates. Develop cross-sell propositions to Catalina’s clients for a seamless procurement of films, tapes, substrates, and finishing supplies.
Growth Financing Signals Frequent platform-level acquisitions and growth investments under Wynnchurch indicate a growth-oriented strategy and stable backing. This creates a favorable perception for channel partners and customers, enabling joint marketing initiatives and larger-scale campaigns to drive demand for Catalina’s films and related products.