Strategic Acquisition Catalina Graphic Films is now part of Nekoosa, a broader specialty print media platform. This indicates potential cross-sell opportunities to Nekoosa’s extended product lines such as dye sublimation papers, overlaminates, and other pressure-sensitive substrates.

Expanded Substrate Portfolio Leverage Nekoosa’s diverse offerings (dye sublimation transfer papers, wide format materials, premasks, and laminates) to upsell integrated print solutions for point-of-purchase displays across retail, hospitality, and event sectors.

Digital & Analytics The tech stack includes SQL, Google Tag Manager, DoubleClick, and LinkedIn Ads, suggesting data-driven sales and marketing capabilities. Use this to target campaigns for high-margin specialty media and track ROI on conversions in POS printing projects.

Growth Momentum Recent leadership promotions and ongoing new product launches (such as dye sublimation papers and Trifecta portfolio) indicate a growth-focused trajectory. Position proactive outreach around new substrates and enhanced finishing tools to capture customers seeking innovative materials.

Mid-Mized Opportunity With 51-200 employees and revenue in the tens of millions, target mid-market customers in retail and manufacturing that require reliable, high-quality specialty print media with scalable supply. Emphasize partnership potential, reliability, and full-service support from a proven manufacturer.