Scale and scope Catapult Marketing is a mid-sized agency (51-200 employees) with a nationwide footprint across 12 offices and deep retail-channel experience, suggesting opportunities to upsell broader omnichannel services or extended engagements across multiple retailers.

Data driven edge With a data-driven approach and a tech stack including Salesforce Lightning, SAS, Hyperion, and Informatica, there is potential to promote advanced analytics, attribution modeling, and CRM integration services to optimize media spend and measurable outcomes.

Independent but connected As an independent subsidiary of Epsilon, Catapult combines autonomy with access to broader scale and capabilities, presenting a pitch for integrated marketing solutions that leverage Epsilon’s data assets while maintaining agile execution.

Revenue size Current revenue range ($50M-$100M) indicates runway for incremental growth through expanded service lines (e.g., retail media, performance marketing, or creative development) and cross-sell to existing clients within the agency network.

Retail-centric footprint Headquartered near major retailer hubs with 12 offices and consumer-facing specialization in conversion marketing positions Catapult to pursue retailer-focused campaigns, partnerships, and scalable programs across national accounts.