Recent Acquisitions Advantage Solutions has been actively engaged in acquisitions and partnerships, such as acquiring Strong Analytics LLC and selling assets to Barkley, Inc. These activities indicate a potential focus on expanding capabilities and market reach, presenting opportunities for new client collaborations and sales partnerships.

Cutting-Edge Technology With a tech stack including Amazon Advertising, Google Analytics, and a cutting-edge BEACON application on Google Cloud Marketplace, Advantage Solutions demonstrates a commitment to leveraging advanced technology. This tech-savvy approach creates opportunities for offering innovative solutions to tech-oriented clients seeking digital marketing services.

Industry Leadership Update Advantage Solutions recently launched a new visual identity and messaging framework to showcase its industry leadership and comprehensive omnicommerce solutions. This rebranding effort can be leveraged by sales teams to reinforce the company's credibility and attract new clients looking for innovative retail strategies.

Focus on Core Retail Businesses By selling assets to Prospecthillgrowth and Onesixsolutions, Advantage Solutions shows a strategic focus on strengthening its core retail businesses. Sales professionals can capitalize on this streamlined focus by aligning their pitches with the company's retail expertise, offering tailored solutions to retailers and consumer brands.

Strategic Partnerships Partnerships with Lalibations and other industry players highlight Advantage Solutions' collaborative approach to business. Such alliances present sales opportunities for cross-selling services or jointly targeting new market segments. Sales reps can leverage these partnerships to expand their client base and offer comprehensive solutions.